- Open Exeter
Biography and Research Project
After completing a college education Diploma in Arts, Letters and Communications at Cégep du Vieux Montréal in 2001, I acquired two years of professional experience in marketing communication. In 2004, I undertook the completion of a bachelor degree (with focus on marketing and advertising) at Université de Montréal, while holding management and creation strategy positions in two advertising agencies. Over time, I have developed a growing concern about the effects of mass-mediated gender/body ideologies on an individual's identity, as well as a critical eye for the integrity of certain representational practices in the field. This led to a master's degree in marketing research at HEC Montréal, in order to explore the potential of alternative modes of gender representations and rhetoric. While conducting an 18-month ethnographic research investigating the discourses and practices of North American neo-burlesque communities, I became further interested in the status of non-normative identities, as well as the creative and political potential of transgressive subject-positions and acts of consumption. I have continued to use this perspective in my PhD research in Marketing at the University of Exeter Business School, where I am investigating the political role and implications of representing "fuller-figured" consumers. I am working with an “action research” perspective/method, conducting a creative “photovoice” project that aims to investigate the way different “full-figured” women would want to be represented in the marketplace.
Main Concerns about Research Data Management
Given the sensitive nature of the project, the security of the data is one of my utmost priorities. I want to find data management solutions that will ensure this security, while enabling me to easily access and share relevant data in selected contexts. This research is expected to yield a large quantity of images, text and audio files, and, just like in my past research, I am expecting the management of these data (including the filing, processing, backing-up and storage) to be a core, if rather overwhelming, process. In this sense, I am interested in building a much more efficient data management plan that will include fit-for-purpose software and equipment, and avoid redundant steps or searching for “lost” data. I could really gain from learning more about other researchers’ processes, best practices, challenges and mistakes.
